When gold prices jump up or down, the media gets all over it.
When gold prices remain the same, the media isn’t interested.
In other words, big media – whether that be TV or radio – is always looking for a story.
But let’s say gold prices are moving up this week, which they are, albeit hesitantly.
What happens on TV and on radio is that the producers look for “experts” who can be invited on the show to share their views.
That’s OK, so far.
But what the producers don’t do is find an expert with a balanced viewpoint who will spend ten minutes explaining all the very real factors that contribute to movements in gold prices.
That would make for boring TV or radio.
Instead, they find pundits who will say something dramatic in ten words or less.
In other words, media producers deliberately seek out pundits from the fringes of opinion, because pundits always tell a shorter, punchier and more controversial story.
While this may make for “good TV”, the result is that viewers often walk away with a very distorted view of what is actually happening with gold.
By all means watch and enjoy the pundits.
But for a more detailed and reliable source of information on gold price predictions, you’re better off reading experts from the center, who are less biased, don’t have a particular drum to beat, and offer more reliable and credible analysis.