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Why, exactly, do you want to buy gold?

A lot of people buying gold don’t have a clear idea WHY they are buying.

In part, you can blame all the media coverage of gold over the last few months. This always happens when prices rise. And the more media coverage there is, the more people run out and buy gold.


But why? What’s the plan?

Are you buying gold on impulse? Are you buying it because you think the price is about to explode, and you’ll make a killing?

Smart gold owners don’t buy on impulse, and they don’t listen to all that media noise.

What they do is just keep buying gold, at a steady rate, as and when they can.

They are not speculating. They are not anticipating massive wealth creation.

What they are doing is protecting their wealth, and their future.

They know that while gold prices may go up and down, the value of gold will never be zero, or anywhere close.

And they know that if economic conditions get really hairy, the price of all their gold will likely rise significantly.

Smart gold owners always keep a steady hand. They are building a secure and solid foundation for their net wealth. And they are protecting themselves and their families from any future financial shocks.

If you are a gold speculator, that’s a whole different story.

But if you are a gold owner, you keep that steady hand, and you don’t get flustered by flashy headlines or short-term ups and down in prices.

Smart gold owners know why they buy gold.

Do you?

You can buy gold bars and coins online at APMEX.

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